Carlos Monleon-Gendall

Martian Terroir

Acquiring the taste for other planets.

This project portrays the endeavour of an individual making wine as if it were grown and made on Mars.

The aim is to recreate the terroir – the geophysical characteristics of a place such as soil, climate and biodiversity which can be tasted in products such as wine – based on data available about Mars. The process of constructing this terroir consists of a series of simulations of Martian conditions – light cycles, light composition, soil, and clay – that are used as the basis for speculations about the taste and aroma that such a wine might have.

The project is inspired by both the aesthetics of remote sensing – some of the most advanced technologies on earth that bring us images and data from remote corners of the galaxy; and by the knowhow of  some of the oldest crafts involved in wine-making which are still used today in remote parts of the world. At a time of much talk about sending humans to live on Mars, this project aims to playfully raise questions such as how everyday products might taste on another planet, would we need to create new categories for those sensations, and what skills, even crafts would these pioneering humans have to learn to survive off the terrestrial grid.