Mathias Vef


‘Me-Loop’ is a visual investigation of the gap between the promises of augmentation through technology and the realities. ‘Me-Loop’ presumes a future where augmented reality will be ubiquitous, allowing each of us to filter, shape and manipulate our (visual) perception.

The result will be a customised, personalised, bespoke world where we all see and live individually designed realities. Perception will be augmented, with our individual ‘likes’ amplified and our ‘dislikes’ dampened or eliminated. Things we don’t care for will simply be superimposed with things we do. Technologies and services will no longer be a lens between reality and ‘me’, but will enclose ‘me’ in a bubble, a self-referenced loop of hyper-reality – a Me-Loop.

The video is supplemented with a series of text fragments and questions that outline the possibilities and consequences of the ‘Me-Loop’. What will we want to see and what won’t we? If we presume an automatic system will be developed, in which algorithms interpret who we are and what we might like, we may no longer be either in control or aware of what we see and what has been filtered away. Will we care?